Cape creates the best tech solutions out there to bring advertising ideas to life for leading brands, advertisers, and agencies across the globe.

Cape - Marketing Automation, Campaign Tooling, SAAS Campaign Automation platform - byCape

Campaign Designer is the go-to tool for global digital campaign management and communication.

Get rid of slow, expensive and inefficient processes. Improve your workflow with less context-switching, faster cycle times, and fewer errors.

Campaign management

Your digital campaign process in one place

With an efficient workflow where everyone is working, approving, and chatting in the same environment, missed opportunities become a thing of the past.

Pre-defined multichannel campaign templates to launch cross-channel delivery in seconds.

All teams and communication in one platform, so you have fewer handovers.

Faster time to market

Enable workflows to match your company's ecosystem across internal and external parties. Expert tool for non-experts, so everyone can deliver great campaigns.

No “one size fits all” but the best UX according to your needs.

Expert tool for non-experts, so everyone can deliver great campaigns.

Custom solutions

Easily tailor campaigns to any local context with intuitive approval flows to ensure the right tone of voice.

Produce multichannel campaign concepts that can be localised, edited or relaunched in minutes.

Use multi language templates or integrate feeds for quick localisation.

Localisation

Connect to all platforms you are already using, such as DSPs, ad-servers, any feed or asset management tools and other custom solutions. Easily launch campaigns from Cape with a multiplatform strategy. Cape is tech-vendor neutral and integrates with your existing infrastructure

Easily launch campaigns from Cape with a multiplatform strategy.

Cape is tech-vendor neutral and integrates with your existing infrastructure.

Direct integrations

Discover the most important functions for designing campaigns

See important dates of your campaigns at a glance in a clearly structured calender. Instantly point out moments of opportunity or manage the communication pressure.

Content calendar

Assemble teams with custom authorisation profiles that can fluctuate per user role, market or brand.

Authorisation management

Instead of sending Excels and documents around, our tool will serve as your central platform, including (re)view and approval processes. We have integrated chat modules at every key step in the process.

In-tool-communication

Features for creating awesome campaigns

Create a campaign library with campaign concepts that can be localised with product feeds and manage languages per targeted market. All with integrated approval and workflow management to get the accurate tone of voice.

Support local teams

Unlock all ad formats, incorporate third parties into your campaign environment, and easily approve or deny creatives and orders.

Retail media solutions

Get your campaigns published to all digital touchpoints in one go. Whether you want to create display ads or a wide variety of stories, social ads, online video or DOOH, our unique template-based design supports it all.

Omnichannel campaigns

All data feeds are integrated and connect in one go to all your online campaign creatives. So unlock your data and create the best ads out there for any digital media platform.

One-stop feed connections

Explore the possibilities of campaign management

Create, design, publish and personalise your online display advertising campaigns.

Using our advanced templating system, you can create display ads that perfectly match your brand guide. Increase creative variety and produce effective ads in seconds.

Display ads

Create beautiful data-driven display ads at scale

Accelerate the creative production process with easy-to-use templates that ensure compliance with your brand guide.

Create ads with a live-preview that shows all formats

No design experience needed with intuitive templates

Design on-brand

Collaborate in one central hub with custom workflows that match your company.

In-tool communication with review and approval points

Make data count

Power your media buying for all ad platforms and social channels.

Launch your campaigns with a single click

Automate ad ops and campaign activation processes

Publish in one click

Work with our advanced testing modules and use the AI-based visual analysis module to make your content perform even better. Keep track of your performance with integrated reports.

Power your performance

Discover the most important functions for creating display ads

Work with advanced testing modules to make your content perform even better and keep track of performance with integrated reports.

AB(CD) testing

Instantly see what your different ad formats will look like when you are creating a campaign. Save time and get your campaigns ready in one go.

Live preview

Create HTML5 ads for a wide range of different formats and sizes, from standard IAB sets to rich media, and scale it to any format. Edit individual ad formats to make your ads pixel perfect.

Automated scaling

A unique translation module integrates Google Translate to serve as a starting point, imports translation files, and enables local marketing managers editing rights to create the perfect tone of voice.

Manage languages

Use AI-based visual analysis to tag and categorize content, derive key insights from your visuals, objectify AB tests and create better performing content.

Visual analysis

Track real time campaign performance across all your platforms in an integrated dashboard.

Reporting

Features for beautiful display ads

Reach your customers at all digital touchpoints with fit for channel messages. Whether you want to create display ads or a wide variety of stories, social ads, online video or DOOH, our unique template-based design supports it all.

Create a central campaign concept that can be localised with product feeds and manage languages per targeted market. All with integrated approval and workflow management to get the accurate tone of voice.

Asset localisation

Automate the creation process and improve your ad performance significantly. Generate hundreds of on-brand variations of your ads at scale in record time.

Dynamic Creative Optimisation

Explore the possibilities of display ads

You can translate your message into any social content or ad format in seconds.

Design your content on-brand and fit for any social channel and format. Boost creative variety and produce multiple variations of your campaigns.

Social ads

Create beautiful social content in seconds

Create eye-catching content and deliver relevant ads that your customers will love. Power your socials with high-performing ads that always align with your brand guide, respecting the rules of every desired platform.

Design and manage ad formats and sets across all your social platforms in one go. Reach your audience with the right message, at the right time through every type of ad, from link ads to stories.

Create fit for channel

Work with advanced testing modules, use the AI-based visual analysis module to make your content perform even better and keep track of performance with integrated reports.

Drive performance and increase the relevancy of your advertising by connecting data sources to dynamic fields. Personalise your campaigns or create localised ads to target audiences with feeds for pricing, weather, discounts, and more.

Automate the assignment of creatives and your full media planning and buying processes. Push your content, campaign structures and bid strategies to any platform. Publish in one go to your favourite platforms: Facebook, Instagram, Salesforce, Snapchat, LinkedIn, YouTube, TikTok, Pinterest, Facebook Business Manager, Google Ads, CM360 and DV360.

Discover the most important functions for creating social ads

Use AI-based visual analysis to tag and categorise content, derive key insights from your visuals, objectify AB tests and create better performing content.

Crop and scale media automatically for any format to any platform.

Automated editing

Features for effective social ads

Create fit for channel messages for all digital touchpoints in one go. Whether you want to create display ads or a wide variety of stories, social ads, online video or DOOH, our unique template-based design supports it all.

An intuitive tech agnostic platform that enables you to create full cross campaigns at scale. Fast.

Dynamic Product Ads

By automating the creation process you can improve your ad performance significantly. Generate hundreds of on-brand variations of your ads at scale in record time.

Explore the possibilities of social ads

Our tool enables you to create dynamic videos based on templates.

Create high-performing video ads that can be scaled easily to fit any format. Bring performance to the next level with creative variety and feed-based advertising.

Video ads

Dynamic video ad automation

Template-based design allows you to create new storyboards with flexible and dynamic elements. Produce audience-based variations or create new campaign concepts in a heartbeat. Select different content from your catalogue, choose a focus point of your image or video, activate your animation or copy options, and you’re ready to go.

Drive performance and create endless variations of your videos without rendering time to see what works best. Personalise campaigns or create localised ads to target audiences with data feeds for price updates, local stores and more.

Automate the assignment of creatives and your full media planning and buying processes. Push your content, campaign structures and bid strategies to any platform. Integrate directly with CM360, DV360, YouTube and Google Ads.

Discover the most important functions for creating video ads

Create multiple variations of a campaign in terms of color, visuals and copy. Choose between working manually or feed-based and achieve maximum results.

Instantly see what your different variations will look like when you are creating a campaign. Preview your storyboards and see the results of your ads. Save time and get your campaigns ready in one go.

Storyboard preview

Create video ads for a wide range of different formats and sizes. Edit individual ad formats to make your ads pixel perfect.

Features for smart video ads

Explore the possibilities of video ads

Simplify your campaign set-up for faster cross-channel delivery with direct integrations to ad platforms and social channels.

Publishing

Automate your ad trafficking and campaign set-up

Connect with your audiences instantly across any social platform and publish multiplatform campaigns in a heartbeat.

Publish both your ads and bid strategies to any advertising stack.

Omnichannel delivery for all your social, display and video ads.

We take care of the correct set-up so that your ads can be sent to the ad-server or DSP error-free according to preset media strategies.

Create publication profiles that you can re-use over time.

Manage end-to-end campaigning with next-level campaign automation.

Template your campaign strategies

Drive operational efficiencies by automating your campaign activation and ad trafficking. Accelerate campaign performance across all your media activation.

Connect to your current stack via unique API integrations, including ad-servers and DSPs.

Free up ad ops resources to spend time on strategy, testing and innovation.

Seamless integrations with your ad tech

Discover the most important functions for feed management

Use feeds to automatically create campaigns, ad groups, ads and assets. Easily scale your creatives in real-time.

Feed-based campaign creation

New ads are automatically created and published by any new feed update to make sure your ads always show the latest information.

Real-time updates

Features for managing feeds

Automate your campaign execution tasks, reverse the 80-20 principle and actually spend your time on strategy, experimentation and innovation.

Shifting the ad spend focus

Create and publish your campaigns fast and error-free from an intuitive interface according to preset publication and naming conventions.

Inhousing

automatically publish your video formats to Youtube. In turn, these can be used in your DV360 or Google Ads campaign.

YouTube publishing

Explore the possibilities of publish automation

Transform your campaigns with live feeds. Increase your agility and easily create campaigns that are weather or location-based without touching a button.

Feed management

Connect campaigns with real-time data

Let feeds take care of both the creative production and automated ad ops of your ads. This way you automate dynamic, real-time campaigns in a smart way.

Use feeds with all campaign and product data to manage your campaigns.

Customise your feed-created ads post-production to add quality assurance in your campaigning.

Autopilot on-brand content

Transform and enrich data from the user interface. Edit, add, or delete data in Cape from a spreadsheet-like interface.

Filter down the records, rename fields and add creatives to a feed.

Easily export feeds with a live URL for external platforms.

Enrich data in an instant

Integrate data feeds to boost creative variety and perfectly match your target audience anytime, anywhere.

Optimise ad relevance by adjusting translations, weather, price feeds and more.

Automatically push or pause campaigns depending on real-time location and consumer data.

Smarter campaigns

Integrate data feeds to boost creative variety and perfectly match your target audience anytime, anywhere. Optimise ad relevance by adjusting translations, weather, price feeds and more.

Data-optimised ads

Use feeds to increase the relevancy of your campaigns, by incorporating automatically updated feeds such as the local weather.

Automatically create and publish campaigns, ads and placements from Excel feeds.

Automatically publish based on feeds

All data feeds are integrated and connect in one go to all your online campaign creatives. Unlock your data and easily create assets, even videos, from data feeds.

Feed-based asset creation

Explore the possibilities of feed integration

Make searching, organising and analysing assets easier with smart digital asset management.

Asset management

With growing content, there is a need for digital space

Quickly upload any type of assets, such as visuals, audio, video or even full campaign formats. Seamlessly integrate your team and grant access to campaign-specific assets.

Easily create collections for your marketing assets that link to specific markets or teams

Assign roles and rights to ensure your content finds the right audience

Manage marketing assets with ease

Enrich assets through customised or automatic content tagging. This way you can easily search collections, assets or search by elements in a visual.

With our AI technology you can autotag objects for better organisation

Add expiration dates to your content so you always use up-to-date assets

Better organisation and easy searching

With your DAM and other campaign solutions in one place, you have less context-switching, fewer handovers and more time for awesome campaigns.

Share your assets with your team or external stakeholders 

Upload assets in bulk and use visual analysis for effortloss asset management

Supercharge your campaigning

Discover the most important functions for asset management

Auto tagging

Build multiple work spaces that include different asset sets per team or campaign, so everything is clearly structured.

Work spaces for content

Time-specific assets are easily managed by setting validity dates on your assets.

Set validity dates on content

Features for managing assets

Easily provide real-time insights in campaign performance, based on metrics like view rates and click-through rates.

Measure your multichannel campaigns with high-level reporting

Measure your campaign performance at a glance in-tool, so you can optimise your campaigns.

Choose your desired metrics (e.g. views and clicks) in a configurable dashboard

Upload any type of ad, such as a social, display, or video ad, and receive immediate campaign performance insights

Receive real-time insights in campaign performance

Everyone can have access to real-time campaign data, so users can respond accordingly and adjust campaigns in the same environment.

Invite your team members, from any market or level, to the Cape environment

Use the chat modules to consult about the performance insights and adjust where needed

Manage the real-time campaign data effortlessly on market and user level

No matter what channel, you can see all your different campaigns at once without context-switching.

Select what campaigns or channels you want to be visible so you can compare according to your needs

Perform A/B testing on different platforms to see what works best per channel

Compare campaigns, ad groups and ads from different ad platforms in one dashboard

Work with advanced testing modules to make your content perform even better, and keep track of performance with integrated reports.

A/B testing

Work on optimising your ads with all the latest information about all your different campaigns.

Instead of sending Excels and documents around, our tool will serve as your central platform, including (re)view and approval processes. We have integrated chat modules at every key step in the process. 

Want organised campaign management to accelerate your time-to-market?

Schedule your personalized demo to learn more about Cape's Campaign Management

Discover our digital marketing solutions

Campaign management

Display ads

Social ads

Video ads

Publishing

Feed management

Asset management

Reporting

Campaign management

Display ads

Social ads

Video ads

Publishing

Feed management

Asset management

Reporting

Solutions

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