Stay up to date with our latest innovations, partners, events and much more!
Products and features
18 April 2024
1 min read
Unlocking New Possibilities: Elevate Your CTV Performance with Disney+
We've officially launched an integration with Disney’s Real-time Ad Exchange (DRAX) via Google’s Display & Video 360.
Blog
18 April 2024
8 min read
Efficiency in Digital Advertising: A Conversation with Yannick Kant
As a seasoned digital media professional who's navigated through the complex online advertising world, Yannick witnessed firsthand the challenges and successes that come with crafting impactful campaigns in a fast-paced environment. We caught up with Yannick to explore what it's like working in an industry where technology, data, and understanding your audience are all intertwined.
Blog
08 April 2024
4 min read
Going Global: How to Comply with Advertising Laws and Regulations in Every Market
In the dynamic world of advertising, navigating the diverse landscape of global markets can be a difficult task. Each region comes with its own set of laws and regulations, making it crucial for businesses to ensure compliance across all markets. Let’s explore how you can effectively adhere to these rules while maintaining brand integrity and driving successful advertising campaigns worldwide.
Blog
08 March 2024
2 min read
The Biggest Ad Challenges in Food Delivery Today and How to Overcome Them
In response to the growing number of grocery shoppers going online, food retailers are seeking ways to connect with their customers on online platforms and promote delivery options. Even for established food delivery platforms, the large diversity of customers, regions and product availability makes it difficult to create locally relevant ads at scale.
Products and features
23 February 2024
2 min read
Meet Sidekick!
Exciting news! We're introducing a new AI innovation that will take your experience with Cape to the next level. Meet Sidekick – your new chatbot-like AI assistant, ready to guide you at every step.
Blog
13 February 2024
7 min read
Dynamic Product Ads: What, Why and How?
By using the power of data-driven personalisation, DPAs offer businesses a unique opportunity to engage with their target audience in a more personalised and relevant manner. In this blog, we'll explore what Dynamic Product Ads are, how they work, and the remarkable benefits and challenges they bring to the table.
Blog
29 January 2024
4 min read
Change Your Advertising Game with Cape: Unleashing the Power of Dynamic Creativity and Meta Recognition
Are you tired of uninspiring and underperforming traditional brochure-style product ads? It's time to transform your creative processes with Cape!
Blog
24 January 2024
3 min read
The Future of Customer Experience: The Evolution from Chatbots to Conversational Commerce
Fewer than a third of the customers use chatbots because, let's face it, they're a bit too robotic. These chatbots struggle to grasp customers’ specific needs and respond with a too generic, rule-based script. But, there is a game-changer on the rise: Conversational Commerce, powered by the magic of generative AI.
Blog
11 December 2023
2 min read
Optimising Your Q4 Marketing Operations with Cape: A Guide to Streamlining Workflow
As the 2023 Holiday Shopping Season unfolds, retailers are trying everything to connect with their customers. From loyalty programs to discounts, increased convenience, price match guarantees and more. Yet, these initiatives are just part of the equation. The pressing question is whether it's feasible to implement these strategies and whether these will truly connect with the customer and meet their expectations.
Events
01 December 2023
2 min read
Webinar: "Elevate and Automate: Unleashing AI in Creative Campaigns with Cape"
Recap of our recent webinar about AI!
Blog
01 December 2023
3 min read
Revolutionising Marketing: Unleashing the Power of Cape's Creative Automation
The landscape of marketing is undergoing a seismic shift, with challenges pressing in from all sides. Efficiency is non-negotiable, as campaigns demand quicker turnaround times, personalised content, and all this within the constraints of a tight budget. On the flip side, the success of any campaign hinges on the quality of its creative, regardless of industry or type.
Blog
27 November 2023
3 min read
The Future of Creativity: How Automation Empowers Human Ingenuity
With the rise of marketing technology, there is a common misconception that human creativity and ingenuity have become obsolete. Contrary to this belief, the market is undergoing a big transformation where automation and human ingenuity are merging into a powerful synergy. In this blog post, we will show you how the two can complement each other instead of compete against each other.
Blog
17 November 2023
4 min read
Black Friday Frenzy: Unleashing the Potential of Creative Campaign Automation
Whether you are participating in Black Friday or not, there's a lot of campaign stress as the end-of-year approaches. Let's guide you through this busy start of the holiday season by tackling these common challenges!
Blog
10 November 2023
3 min read
Campaign Automation 101: Streaming Services
Attention to the marketers and designers in the streaming service industry! Read more about how campaign automation can make your life a whole lot easier.
Blog
11 October 2023
4 min read
How to Scale Your Output Without Scaling Your Team
In today's fast-paced business landscape, the pressure to generate the minimum amount of content that drives results is more intense than ever before. Read this blog and find out how you can expand your marketing influence without scaling your team!
Products and features
06 October 2023
2 min read
Elevating Excellence: Our Next Chapter in AI Implementation
Discover our brand new AI features! And even more coming soon...
Events
02 October 2023
1 min read
Recap of DMEXCO in Cologne
Read more about our recent experience at DMEXCO 2023!
Blog
14 August 2023
3 min read
Campaign Automation: Faster, Better, Easier
Marketers nowadays have more platforms available than ever before to target their customers, test creative strategies, and optimise campaigns. These new opportunities can boost performance but also bring along some challenges. To keep up with the market's pace, businesses need to deliver an exponential amount of content, which is impossible when done manually.
Blog
12 July 2023
4 min read
DCO in Decline: Is It Still Worth Implementing?
There has been a big focus on ad personalisation and DCO advertising; though, cookies and regulations make it increasingly difficult to actually launch those campaigns to the entire market. Is it worth focusing on DCO when it only accounts for 10% of your ad effectiveness?
Events
10 July 2023
3 min read
Recap of MADFest in London
We attended MADFest in London on 4, 5 and 6 July! Read more about our experience and pitch at the event!
Events
06 July 2023
2 min read
Recap of Emerce Digital Marketing Live in Amsterdam
We attended Emerce Digital Marketing Live on June 8, read more about the event!
Blog
22 June 2023
3 min read
Channel Cannibalisation: What Is It and How Can You Avoid It?
E-commerce has opened up new opportunities for businesses to reach more customers and expand into unlimited markets. New channels and innovations are introduced every year, providing many benefits to the (online) retail industry. However, this also comes with some challenges, such as channel cannibalisation and competition.
Blog
21 June 2023
3 min read
The Rise of AI and Automation in Ecommerce... and How You Can Benefit From It (NL)
Find out how AI systems revolutionise businesses by analysing customer data, recognising user patterns, and providing 24/7 customer support. AI can be hugely beneficial for businesses, bringing time savings, efficiency, and cost savings.
Events
26 May 2023
2 min read
Recap of BADC Lunch and Learn event in Brisbane
Look back with us on a successful event in Brisbane where we were able to showcase Cape to over 150 creatives and advertisers!
Blog
12 May 2023
3 min read
From Basic to Brilliant: How AI is Revolutionising E-commerce Automation
Automation and AI are transforming the world of e-commerce, making life easier for businesses ánd customers. With AI-based automation, you can say goodbye to all those manual, repetitive tasks and say hello to a more productive and efficient future. Who needs a crystal ball when you have AI guiding the way? The future of e-commerce is here - bright and automated!
Products and features
08 May 2023
2 min read
Introducing: Email Building with Cape
Cape's email feature enables you to set up your full multi-channel campaign, including email, from one environment. What's more, it's user-friendly and designed to make email building easy for non-experts, streamlining the process from start to finish.
Events
01 May 2023
2 min read
Recap of NextM "All Fun and Games" event in Stockholm
On April 26 & 27 we attended the NextM event in Stockholm, the biggest MarTech event of the Nordics! Read more about our experience and our presentation at the event.
Blog
26 April 2023
3 min read
Video Marketing Made Easy: The Ultimate Guide to Creative Versioning
If you're going to push a video campaign across multiple markets, you have to take into account the multiple languages, products, formats, and video lengths... Which quickly comes down to dozens or even hundreds of video variations. Add to that high production costs, a lot of frustration and ping ponging back and forth with translation agencies, brand teams and marketers.
Blog
12 April 2023
2 min read
Why Email Is Still Super Relevant in 2023
With the rise of social media, marketing automation and big data, and digital marketing constantly evolving, people might see email marketing as an outdated channel. However, with over 4 billion daily email users worldwide and email marketing revenue estimated to reach almost 11 billion dollars by the end of 2023, email marketing is still a powerful tool to take your business to the next level.
Blog
04 April 2023
3 min read
Feed-Based Campaigning: The Secret to Boosting Your Performance
Does your product relevancy change as quickly as the weather or with every “TikTok made me buy it” video? Is your end of year campaign pressure already giving you a headache in August? Do you want to create audience-based ads at scale? Or do you want media buying processes to be as dynamic as your pricing?
Products and features
03 April 2023
4 min read
Introducing: After Effects Plugin
From now on you can use our After Effects plug-in for effortless creative versioning for video!
Blog
29 March 2023
4 min read
How to Rule in the Cookieless Era with Cape
Marketers who depend on cookie data for their advertising thus need to change their ways and advertisers need to think about other (re)targeting tactics.
Events
17 March 2023
2 min read
Webinar: How to Efficiently Scale your Marketing Practices: an Insider’s View
Join us for the first ever Cape webinar “How to Efficiently Scale your Marketing Practices: an Insider’s View”, on April 13 at 11:00 AM (CEST) | 10:00 AM (GMT) and learn from industry experts their best kept digital marketing secret.
Products and features
10 March 2023
3 min read
The AI Advantage: How We're Leveraging Cutting-Edge Technology at Cape
At Cape, innovation is of paramount importance and we believe that AI can also offer great opportunities for creative digital campaigns. We’re excited to announce that the Cape tool just got richer for a whole set of powerful creative features.
Blog
01 March 2023
5 min read
Unleash the Potential of Your Online Retail Strategy with These 5 Must-Know Tips
The convenience of online shopping led to an increase in e-commerce sales, and global e-commerce sales are estimated to reach almost a quarter of all retail sales in 2025. However, there are some challenges accompanying this growth. Let's dive into our top 5 tips.
Blog
09 February 2023
1 min read
Sounds Good: How to Harness the Power of Dynamic Audio in Your Advertising
Personalized, interactive audio experiences that are catered to certain consumers and demographics can be made with dynamic audio in advertising. Let's explore the top 5 applications of dynamic audio in marketing.
Events
02 February 2023
2 min read
Recap of BMMA Martech days
This year, the BMMA (the Belgian Management & Martech Association) prepared their first ever edition of the Martech Days. This event was all about the latest innovations in Martech and Adtech and learning more about all the new products on the market today.
Events
31 January 2023
1 min read
Cape Hackathon: The First Edition
Here's how we think! This month, we organised our first ever Cape Product Hackaton where we explored our craziest and most out-of-the-box ideas for new features. Starting with a brainstorm in the morning, making the first trials during the day and presenting everything 8 hours later, we really explored the limits of Cape! Our first Hackaton was a great success, so many more editions to come and even more feature ideas to explore.
Blog
19 January 2023
1 min read
Mastering Brand Consistency: 5 Steps to Boost Your Digital Ads
Creating digital ads that match your company’s brand guide is crucial for maintaining consistency and building trust with customers. Here are 5 steps to help create digital ads that match your brand and ensure you stay consistent.
Blog
13 January 2023
3 min read
TikTok Your Way to Advertising Success
By now, we all know about the importance of TikTok. But how can you use the algorithm to your advantage and stand out of the crowd when there is so much content available on TikTok? Engaging and creative content is a recipe for success, but you’ll need a ton of it...
Blog
12 January 2023
3 min read
A Picture's Worth a Thousand Clicks: How to Use Visual Analysis for Better Campaigns
Optimising and improving your ads can feel like a never-ending journey. What creative elements will boost your campaign performance and what features should you pay extra attention to?
Events
21 December 2022
1 min read
Cape's 2022 Wrapped
As we wrap up another successful year, we wanted to take a moment to look back on our achievements before we continue our journey in the new year. We can't help but feel grateful and proud of all that we've accomplished. Here are some of Cape’s accomplishments of 2022 in a nutshell!
Blog
23 November 2022
6 min read
How Cape Powers Your Ad Tech Stack
Why should you add another ad tech platform to your current stack and how Cape adds to your current ad-servers and DSPs.
Products and features
17 November 2022
1 min read
Introducing: Reporting
Cape introduces our in-tool reporting feature. Instantly see how all your campaigns in different ad platforms are performing.
Blog
10 November 2022
4 min read
Maximising Digital Marketing Efficiency: In-House Edition
In-housing is an emerging trend for many companies. But what parts of your campaigning should you move in-house and what exactly should be handled by the experts?
Blog
07 November 2022
7 min read
Three Ways to Manage Global Campaigns with Local Agility
Different markets ask for different campaign needs, so scaling high-quality local ad campaigns can be difficult and time-consuming. Read more about how Cape makes your campaigns ready for take-off in no time.
Blog
26 July 2022
3 min read
Peach: Introducing Cape
Cape recently got acquired by Peach, the worldwide market leader in video advertising workflow and delivery. Read more about what they have to say about Cape in this blog!
Events
14 June 2022
3 min read
Peach Acquires Cape to Supercharge Digital and Social Creative Ad Workflow
Press release: A significant step that expands Peach’s capabilities across the advertising workflow
Blog
21 March 2022
3 min read
How to Jumpstart Your Retail Media Strategy
Read in this article on Emerce on why and how you should start with a retail media approach for your website
Products and features
23 February 2022
2 min read
Introducing: Template Designer
Cape also offers a self-service solution in addition to a managed setup. Read more on our brand new innovation
Blog
28 January 2022
3 min read
Navigating the Choppy Waters of the Travel Industry: How to Capture Volatile Demand
Read more about what opportunities players in the online travel industry are missing out on...
Blog
13 January 2022
3 min read
Why You Should Include TikTok in Your Media Planning
Read in this Cloudfare blog how Tiktok topped Google as most popular domain at the moment.
Products and features
13 January 2022
1 min read
Introducing: Digital Asset Management
With growing content there is a need for digital space. Manage, tag and assign assets that integrate with our solutions
Blog
06 December 2021
3 min read
VIA Nederland: The Benefits of Automation
Our partner VIA Nederland released an interesting article on why automation is so important for programmatic.
Blog
02 November 2021
3 min read
Proximus Chooses Cape For Marketing Automation
Proximus starts creating campaign with Cape's SaaS software. Read in this article on Emerce why Proximus chose Cape.
Blog
02 November 2021
3 min read
4 Misconceptions About Automation
Read in our blog on Marketingfacts what mistakes are often being made in automation, and how to avoid making these.
Blog
02 November 2021
3 min read
Content A La Carte: How Basic-Fit Does It
If you really want to localize content, you often face an organizational challenge. Read here how Basic-Fit does this
Events
02 November 2021
3 min read
ABN AMRO Tech Pitch Event 2021
Look back at the entire event, or fast forward to 45:00 when Michiel Blonk introduces Cape.
