11 October 2023
4 min read
In today's fast-paced business landscape, the pressure to generate the minimum amount of content that drives results is more intense than ever before. Managers aim to expand their marketing output while avoiding overloading their team. Finding a balance between these two ends requires strategic thinking, innovative solutions, and a dash of creativity. Read this blog and find out how you can expand your marketing influence without scaling your team!
Creative automation
By implementing creative automation in your marketing strategy, you can create assets 3x the usual speed. Creative asset production, whether handled in-house or outsourced to an agency, can be very time-consuming and expensive when done manually – especially if your campaign volume grows or if you have to create for multiple markets. Far better to devote your time to add design than to the production process. By using smart ad tech creation and enhancing workflow, you can decrease the majority of production costs by automating a large part of your work. Scale your output without scaling your team by using dynamic and brand-consistent templates that everyone can use.
Content feeds
Feeds play a big part in maintaining quality and integrity in your marketing output. Feeds remove the likelihood of human error and inconsistency by separating content from design and automating any repetitive design tasks. This gives creative leaders and their teams time for tasks that matter most, like a big impact ad or campaign. Forget manually creating different ad versions, editing the weather in your ads in every country, or manually launching ads, this can all be automated by content feeds.
Publishing
Automate your publishing within your existing infrastructure, including your ad-servers and DSPs. Make your omnichannel digital campaigning process easier and more efficient so that you can focus on what’s most important: campaign performance across all your media activation. We take care of the correct set-up so that your ads are created foolproof and can be sent to the ad-server or DSP error-free according to preset media strategies.
Does this sound too good to be true? Or are your hands already itching to start implementing the solutions mentioned above? Contact us via sales@bycape.io to learn more about how these solutions can easily become your new normal.
