Creating digital ads that match your company’s brand guide is crucial for maintaining consistency and building trust with customers. 6 out of 10 companies agree that being consistent with your branding has a significant impact on company growth and revenue. However, only 25% of companies have a strict brand guide and actively use it. Here are five steps to help you create brand-aligned digital ads and stay consistent:
Review the brand guide: Before creating any ads, review your brand guidelines and understand the key elements, such as the brand’s mission, values, tone and visual style.
Stick to the brand guide: Use the guidelines for all your digital ads, including colours, typography, tone, and imagery. Stay consistent across all channels to align with the brand's mission and values, ensuring brand recognition.
Use brand messaging: This can include slogans, taglines, and key messages - repetitiveness of your unique sentences is key here!
Test and optimise: Be critical of your creatives and copywriting and content that has been used over a longer period of time to see if it still fits your brand. Also, monitor ad performance to ensure that it resonates with the target audience.
Use consistent and on-brand design: Use foolproof design templates for all your ads and digital expressions, so all your content automatically aligns with the brand guide.