Creating digital ads that match your company’s brand guide is crucial for maintaining consistency and building trust with customers. 6 out of 10 companies agree that being consistent with your branding has a significant impact on company growth and revenue. But only 25% of companies has a strict brand guide and actively use these. Here are 5 steps to help create digital ads that match your brand and ensure you stay consistent.
Review the brand guide: Before creating any ads, review your brand guidelines and understand the key elements, such as the brand’s mission, values, tone and visual style.
Stick to the brand’s visual style: Use the guidelines in all your digital ads, including the use of specific colors, typography, tone and imagery. This should be consistent across all channels so you align with the brand’s mission and values everywhere. This will help to ensure consistency and recognition of your brand.
Use brand messaging: This can include slogans, taglines, and key messages - repetitiveness of your unique sentences is key here!
Test and optimize: Be critical of your creatives and copywriting and review creatives that have been used over a longer period of time as well to see if it still fits your brand. Also monitor ad performance to ensure that it resonates with the target audience.
Use consistent and on-brand design: With foolproof design templates that you can use for all your ads and digital expressions, so you automatically have similar layout, font and colour schemes.