![Team photo](https://images.ctfassets.net/v2lxkzugj1he/43MkJ5uCZlgw7F4nBOQIe/2d43fc2dd9ce36dbd587037985f82c05/how_to_use_dynamic_audio_in_advertising.png)
Dynamic audio in advertising can generate personalised, interactive audio experiences that are catered to certain consumers and demographics. Let's explore the top 5 applications of dynamic audio in marketing:
Individualised Audio Ads: Create personalised audio ads tailored to specific users using dynamic audio based on factors like location, time of day, and user behaviour. For example, design dynamic audio ads for mornings, afternoons, different locations, or weather conditions.
Interactive Audio Ads: Make your ads more interactive with features like voice-activated quizzes, polls, and surveys to collect user information and deliver personalised experiences.
Real-Time Adjustments: Create a better user experience with real-time audio adjustments, such as altering audio content based on user interactions or adjusting volume according to the time of day.
Platform Integrations: Embrace an omnichannel approach by incorporating audio into mobile ads, podcasts, as well as on a range of platforms, including websites, mobile apps, and smart speakers.
Enhanced with Other Technologies: To provide more immersive audio experiences, combine dynamic audio with other technologies, like virtual and augmented reality.
Cape has intuitive features that allow you to manage, save and use audio directly in all types of ads, all from one environment. Enhance engagement, boost conversions, improve the user experience, and gather valuable data for future campaign enhancements.
Latest News
![Learn From Accenture: Stay Ahead of the Curve With These 5 Trends](https://images.ctfassets.net/v2lxkzugj1he/2Mmvw66uQhAh3VcpCUwLzL/9bafeb228a8720b4c7701ebf04336b7c/Group_1000002249.png)
Blog
3 min read
16 July 2024
Learn From Accenture: Stay Ahead of the Curve With These 5 Trends
Cost-cutting has pushed customer obsession down the priority list. It's time to prioritise customer experience again. Read more about this in this recent research by Accenture.
![Navigating Local Activation Challenges](https://images.ctfassets.net/v2lxkzugj1he/ktjoCYh7RpP56FtDa6YGD/fd0ea4bddc63e016d3298b9cce134807/Transform_your_catalogue_ads_from_bland_to_brilliant_-_blog__4_.png)
Blog
3 min read
16 July 2024
Navigating Local Activation Challenges
Imagine if every store opening or promotion could speak directly to the unique tone of voice of each community. Local activation is all about making your brand the hometown hero everywhere you go.
![Elevate Your Campaigns with AI-Generated Voice-Overs: A Success Story with KLM](https://images.ctfassets.net/v2lxkzugj1he/VPZM3cf32dXcug8gh7ZSn/bd716a5c9c3c2a3e36bfe9d177e3a019/Revolutionizing_Travel_Marketing_with_Real-Time_Dynamic_Video_Ads___1_.jpg)
Products and features
2 min read
12 July 2024
Elevate Your Campaigns with AI-Generated Voice-Overs: A Success Story with KLM
Our Voice-Over Generator (Text to Speech) is revolutionising how businesses create impactful, multilingual content. A recent success story comes from KLM, who leveraged this innovative feature for their global campaign.