Optimising and improving your ads can feel like a never-ending journey. What exactly will boost your campaign performance and what features should you pay extra attention to? Visual analysis AI can help you make data-informed decisions about your ad product to boost your ad performance. Read along to find out what Visual Analysis AI entails and how it can help you reach your digital marketing goals.
Visual AI is the ability for computer vision to perceive images the same way humans would and make choices based on this visual understanding. Digital marketing is becoming more and more visual and the power of AI can help understand and process images at a massive scale. At Cape, we constantly innovate to make digital marketing faster, better and easier. It has become increasingly important to constantly report and improve ad performance. Therefore, Cape has implemented visual analysis and uses it to automate ad optimisation. Cape enables you to measure the performance of your ads before even publishing them, which can have a great impact on the performance of your ads.