13 January 2023
3 min read
Available in 150 markets and 75 languages, TikTok has grown to become one of the most popular social media platforms in just a few years. TikTok shopping ads are proof that social media is no longer just for socialising, it has become a playground for marketers all over the world.
TikTok has created a highly personalised and hyper-relevant "For You" page for its users. When the power of the algorithm is combined with In-Feed ads, businesses get to place themselves in very favourable positions. And, if a well-crafted creative strategy and detailed targeting are combined, businesses can achieve a powerful impact on users. In fact, according to TikTok, 91% of users take an action after viewing content on the platform.
But how can you use the algorithm to your advantage and stand out of the crowd when there is so much content available on TikTok? Engaging and creative content is a recipe for success, but you’ll need a ton of it for TikTok. To create important and relevant content for your target audience, you will need to:
- Understand what moves your audience
- Personalise content
- Run creative testing
Though the first two elements are often obtained through market research and in-house experts, the last element can be complicated to implement. A/B testing can help you with this. It helps you increase user engagement, reduce bounce rates, increase conversion rates, minimise risk, and effectively create content. Running an A/B test can have significant positive effects on your ad performance.
Furthermore, creating this content at scale will cost a lot of time, budget and energy. Creative automation is a perfect solution for problems like these. Concentrate on developing the best creatives and communicating the right message while the production runs smoothly in the background.
Interested in running A/B testing or creative automation? Contact sales@bycape.io.
