Migros automatically generates video ads with the latest pricing information for their products in three different languages
Migros automatically generates video ads with the latest pricing information for their products in three different languages
Migros is Switzerland's most extensive supermarket network and operates from 10 regional branches. This decentralised approach enables Migros to tailor its services to the specific needs of customers in each region, promoting adaptability and responsiveness.
Migros is Switzerland's most extensive supermarket network and operates from 10 regional branches. This decentralised approach enables Migros to tailor its services to the specific needs of customers in each region, promoting adaptability and responsiveness.
Industry
Supermarket
Objective
Scaling video ad production
Challenge
Migros wanted to enhance its 'Hits of the Week' initiative by increasing the volume of their video ads production without compromising on quality or brand identity.
If Migros were to follow the standard procedure, when they updated the product information in their ads, the learning phase of the algorithms in the various ad platforms would be triggered every time the ads were published.
This would create massive delays in getting the campaigns live and compromise the effectiveness of the advertising investment.
Solution
Migros partnered with Cape to revolutionise the way it presented its weekly offers to overcome these challenges. Cape's dynamic video generation capabilities became the core of this collaboration. The videos are constantly updated and published to their environment as soon as the data is updated in the feed.
This means that every ad that Migros pushes will always have the correct information, and any changes in the assets will not cause delays in the publishing process. Additionally, thanks to Cape's automatic translation features, these videos can be made available to Switzerland's diverse audience, seamlessly integrating multiple languages into the promotional content.
Results
Migros is now able to render 32 videos weekly for every new “Hits of the Week” with minimal effort.
The versatile video formats, including 9x16, 1x1 and 16x9, allowed Migros to deploy content across multiple platforms, maximising visibility and impact. Migros can now automatically update video assets and push them to existing ad campaigns in channels like Meta Ads Manager, Google CM360 and YouTube.
Swapping the assets can always be done without triggering the learning phase of these platforms algorithms, thus ensuring a smooth and efficient publishing process with no delays.
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