Streamz weekly delivers premium content for different branding types in social, display and video formats
Streamz weekly delivers premium content for different branding types in social, display and video formats
Streamz is a Belgian video streaming service with premium content from HBO and exclusive titles only available on Streamz. To show off everything they offer on their platform, Streamz wanted a scalable omnichannel approach for display, social and video. With Cape they can create weekly updated cross-channel campaigns with minimal effort.
Streamz is a Belgian video streaming service with premium content from HBO and exclusive titles only available on Streamz. To show off everything they offer on their platform, Streamz wanted a scalable omnichannel approach for display, social and video. With Cape they can create weekly updated cross-channel campaigns with minimal effort.
Industry
Streaming services
Objective
Premium weekly updated content
Challenge
With new releases every week that each come with their own announcement, Streamz has to create and deliver an insane amount of content across multiple channels. As Streamz has different branding types for their owned series, movies, premium features and imported shows (e.g. HBO), the entire process of getting all visual specs right for every format was practically impossible without the right ad tech.
Solution
This is where Cape comes into play! Cape has enabled Streamz to deliver weekly campaigns with premium content for display, social and video. With dynamic templates and feed enrichment, they are now able to manage this for video ads on YouTube, ads in all social sizes for Instagram, and display ads in over 10 different formats. Each of the various ad types can be automatically created with the correct product specs, brand trademarks and film data.
Full showcase banners
Results
With this setup, Streamz is able to effortlessly create, scale and deliver an all-round campaign across different channels in a matter of hours instead of weeks. The Channable feed that they already had with information about the weekly top 10, or film/serie details, enriches their templates to create amazing campaigns. So: more agility in their campaigning and more time to focus on best practices!
