With the rise of social media, marketing automation and big data, and digital marketing constantly evolving, people might see email marketing as an outdated channel. However, with over 4 billion daily email users worldwide and email marketing revenue estimated to reach almost 11 billion dollars by the end of 2023, email marketing is still a powerful tool to take your business to the next level.
Given that email marketing earns an estimated $36 for every $1 spent—a staggering 3600% ROI—it even yields a larger return than other channels like social media, which yields $2.80 for every dollar invested.
To be successful with email marketing, you need to know the best strategies and tactics to maximise your campaigns. Here are five of the best email marketing strategies you should incorporate into your campaigns:
Personalisation: Personalisation is key in email marketing. Show your customers that you’re paying attention by addressing them by name and send emails that are tailored to their interests. You can do this by gathering data on your customers’ preferences, such as their favourite products, past purchases, and other relevant information. You can then use this data to personalise your emails with targeted content and offers.
Segmentation: Segmentation involves dividing your email list into smaller, more targeted groups. This allows you to send more relevant messages to each group and increase the chances of them engaging with your emails. You can segment your list based on customer demographics, interests, past purchases, and more.
A/B Testing: A/B testing lets you test different versions of emails to see which performs better. This allows you to optimise your campaigns and get the best results. You can test different subject lines, content, calls to action, and other elements to see which ones work best for your target audience.
Automation: Send out your emails on a pre-scheduled basis! Automated emails can save you time and energy while also increasing engagement. This strategy allows you to send emails to customers at the right time and with the right content.
Mobile Optimisation: design your emails so that they are optimised for mobile devices and customers can easily view and interact using smartphones and tablets. This will increase your response rate and ROI.