Solis increases brand & product awareness throughout Europe by launching "So simple. So Solis." online & social campaigns
Solis increases brand & product awareness throughout Europe by launching "So simple. So Solis." online & social campaigns
LiveWall & Cape have been challenged by Solis & our partner in crime, Emakina, to provide creative direction and high-quality production for a large amount of (online) & social content campaigns. The goal: increase the brand proposition and conversion of Solis their kitchen appliances.
LiveWall & Cape have been challenged by Solis & our partner in crime, Emakina, to provide creative direction and high-quality production for a large amount of (online) & social content campaigns. The goal: increase the brand proposition and conversion of Solis their kitchen appliances.
Industry
Retail
Objective
Localised campaigning & Creative variation
Challenge
When you are creating video ads you usually create a linear storyline, but the online crosschannel, multi-format campaigns require new ways of production. So how do you adapt your video ads to the hundreds of online ad formats, and make the production of online content scalable? In the case of Solis: this campaign will go live throughout several markets in Europe across different channels, so they need an extensive range of ads in different languages.
Demands
Growth in brand awareness and increased conversion on promoted products for Solis their kitchen appliances are the most important goals. The approach is determined via a Touch, Tell, Sell strategy, which creates a recognisable customer journey. Brand storytelling is communicated with a fun twist, but how do you make creativity scalable while still being relevant? LiveWall and Cape join forces to make ads where video content can be mixed and matched to create variations for all target audiences at any digital touchpoint.
Solution
With so many specs in the creation process to consider; copy in 6 different languages that have to be shown at the right time, different frames per format, and making sure the storyline is clear for every variation; video automation is the perfect solution. With feed-based automation by Cape, LiveWall could translate its visionary for Solis into omnichannel content that is easily scaled to all online & social channels. This innovative form of creative production resulted in over 780 ad variations.
Results
LiveWall combined their view of the creative production with the video automation of Cape to manage the creation and scaling, considering that Solis promotes 6 products, 3 phases (i.e. Touch, Tell, Sell), 4 variations per phase, ánd make these adaptable to 3 different ad formats. With the best of both LiveWall and Cape, Solis created relevant omnichannel video content that adapts to all online formats and possible variations. The So simple, So Solis campaign is the perfect example of the digital production way of thinking, where you can build a storyline from several separate assets and thus reduce production costs for creative agencies.
