Doing business in all these markets and offering different products in these markets asks for an agile way of working. Global new formats need to be distributed across all markets, which often have different banner specifications or advertising rules and regulations. Local creative agencies might have the expertise, but they charge high costs for asset creation that might even exceed the yield. Especially the time-consuming localisation campaigns are very costly when created and published manually. Not to mention ads for the smaller markets, where big investments in creative agencies are just not feasible.

Philips is a Dutch multinational corporation that operates in the healthcare technology, lighting, and consumer electronics industries in over 100 countries. Its product lines include LED lighting, medical imaging and patient monitoring systems, home appliances, personal care products, and more. Being present in so many markets with so many different products does come with its ad challenges.

Philips achieves global campaign agility and reduces campaign process from 28 to 8 days


Join us for the first ever Cape webinar “How to Efficiently Scale your Marketing Practices: an Insider’s View”, on April 13 at 11:00 AM (CEST) | 10:00 AM (GMT) and learn from industry experts their best kept digital marketing secret. 

Webinar: How to Efficiently Scale your Marketing Practices: an Insider’s View

As the 2023 Holiday Shopping Season unfolds, retailers are trying everything to connect with their customers. From loyalty programs to discounts, increased convenience, price match guarantees and more. Yet, these initiatives are just part of the equation. The pressing question is whether it's feasible to implement these strategies and whether these will truly connect with the customer and meet their expectations.

Optimising Your Q4 Marketing Operations with Cape: A Guide to Streamlining Workflow

Whether you are participating in Black Friday or not, there's a lot of campaign stress as the end-of-year approaches. Let's guide you through this busy start of the holiday season by tackling these common challenges! 


Black Friday Frenzy: Unleashing the Potential of Creative Campaign Automation

New York Pizza, a leading fast-food chain in the Netherlands, targets local customers using precise location and age targeting through automated ads.

Their fully automated campaign process ensures swift and hyperlocal promotions, maintaining brand consistency and driving significant sales growth across over 300 locations.

New York Pizza leverages hyperlocal and fully automated ads to boost franchise performance

Libéma is one of the largest leisure concerns in the Netherlands. Operating across Amusement Parks, Holiday Parks, and Fairs & Events venues, Libéma offers beautiful locations catering to both families and the corporate sector. They want to easily create social, image, video, and display ads for their varying industries to always resonate with their different audiences.

Libéma streamlines ad creation for multiple locations and brands

Migros is Switzerland's most extensive supermarket network and operates from 10 regional branches.

This decentralised approach enables Migros to tailor its services to the specific needs of customers in each region, promoting adaptability and responsiveness.

Migros automatically generates video ads with the latest pricing information for their products in three different languages

Discover how Philips leverages Cape’s automation to enhance global campaign agility, reduce time-to-market by 20 days, and streamline creative distribution across diverse markets.

Philips Enhances Global Campaign Agility and Reduces Time-to-Market by 20 Days

Philips is able to effortlessly create, scale and deliver all-round campaigns across all markets. Philips was able to reduce the E2E process from 28 to 8 working days with Cape. And, additional assets can now be completed in 2-3 days compared to 15 days via a creative agency. Philips estimated to have already saved millions of euros with the use of Cape.

Most decisions are steered by the global branding team and they can immediately create and distribute all creatives with the right specs, aligning with the global strategy, brand identity, and content compliances. Cape improved their campaign effectivity and operational processes. Think of an improved test & learn process through faster turnaround time, flexibility and no costs included


Cape offers an asset library connection with global toolkits that are automatically translated and distributed to all markets for local teams or creative agencies. These formats get distributed to every market so all assets conform to the correct banner specs automatically. This is especially beneficial for smaller markets and their media planning with all toolkits translated automatically. The global team invests in templates / concepts and takes on further licensing costs so smaller markets can make use of these without any additional costs. Also, they don't have to create their own assets anymore, since all the creatives are centrally created by the global branding team. 

Philips

Before using Cape, New York Pizza faced significant challenges in their online advertising. In 2020, they shifted to online media platforms and implemented store-by-store targeting. Each store managed its own marketing budget based on turnover and franchisee contributions. 

However, manually handling campaigns for over 300 branches with different targeting strategies was error-prone and chaotic, especially with 1.2 million budget reallocations per year.

Additionally, offering six different campaigns monthly to franchises made maintaining brand consistency difficult, and analysing campaign performance was nearly impossible without automation.

In response to the growing number of grocery shoppers going online, food retailers are seeking ways to connect with their customers on online platforms and promote delivery options. Even for established food delivery platforms, the large diversity of customers, regions and product availability makes it difficult to create locally relevant ads at scale.

The Biggest Ad Challenges in Food Delivery Today and How to Overcome Them

In today's fast-paced business landscape, the pressure to generate the minimum amount of content that drives results is more intense than ever before. Read this blog and find out how you can expand your marketing influence without scaling your team!

How to Scale Your Output Without Scaling Your Team

If you're going to push a video campaign across multiple markets, you have to take into account the multiple languages, products, formats, and video lengths... Which quickly comes down to dozens or even hundreds of video variations. Add to that high production costs, a lot of frustration and ping ponging back and forth with translation agencies, brand teams and marketers. 

Video Marketing Made Easy: The Ultimate Guide to Creative Versioning

Just Eat Takeaway.com operates in 23 countries, making it the largest food delivery service in Europe and a leading contender worldwide. To support their growth, they needed a more efficient way to manage their marketing campaigns.

Just Eat Takeaway.com speeds up global campaign creation with automation

Discover how New York Pizza uses Cape’s automation to run hyperlocal ad campaigns, boosting franchise performance and driving sales growth across 300 locations.

New York Pizza Boosts Franchise Performance with Hyperlocal Automated Ads

Less time dedicated on campaign setup and adjustments

With Cape, New York Pizza and Netproflier now generate 18,000 dynamic ads per month, offer multiple on-brand promotions, and automatically update budgets for every store and promotion. These changes have driven significant sales growth, surpassing previous offline efforts and industry benchmarks. 

By automating manual tasks, Netprofiler now spends 55% less time on campaign setup and adjustments, increasing monthly experiments fivefold. Automation in social campaigns reduced CPC by 11%, driving more traffic within existing budgets.

They also improved average order value, conversion rate, and customer retention while reducing cost per order. 

NYP works with Netprofiler as their agency and uses Cape for a fully automated setup that includes advanced feed mapping and automated publishing across all desired platforms. This solution enables precise location and age targeting and allows for seamless management of ad status, budgets, and campaign timing. 

Feed mapping is also integrated into the creative templates, linking elements like video, location, and price to specific feed lines. Franchisees can indicate their participation per campaign in a data sheet and enter their relevant data into that sheet. Changes in the feed automatically trigger updates, with localised ads published directly to the ad platform.

New York Pizza

Air France faces marketing challenges that it must overcome to remain competitive in the ever-changing marketplace. With its presence in over 90 markets, more marketing platforms available than ever before and a very dynamic customer demand, Air France must deliver an exponential amount of content.

They need a wide range of social media content and converting email campaigns that stand out in overflowing inboxes. Add to that the corresponding translations and localisations to stay relevant and target customers across all markets, cultures, and languages, all while staying in line with the brand identity. 

Air France is one of the largest airlines in France, operating flights to over 200 destinations worldwide. Founded in 1933, Air France is known for its exceptional customer service, innovative technology, and commitment to sustainability, making it a top choice for travellers around the world.

To communicate these services to a wide audience, they turned to Cape to facilitate an omnichannel presence.

Air France optimises digital marketing efforts worldwide with effortless campaign localisation and email solutions

There are so many great possibilities for travel advertising, whether you are a car rental, an airline, a hotel chain or a travel agent. But, digital marketing does come with its challenges when the world is your playground. 

Mastering Travel Advertising: Leveraging Automation and Localisation for Global Success

In the dynamic world of advertising, navigating the diverse landscape of global markets can be a difficult task. Each region comes with its own set of laws and regulations, making it crucial for businesses to ensure compliance across all markets. Let’s explore how you can effectively adhere to these rules while maintaining brand integrity and driving successful advertising campaigns worldwide. 


Going Global: How to Comply with Advertising Laws and Regulations in Every Market

In today's digital marketplace, meaningful customer connections are more important than ever. However, factors like high competition, immense content demand, privacy regulations, and cookie limitations can make it challenging to reach your audience effectively. Meta’s Advantage+ catalogue ad developments make sure your beautiful products and ads will not go unnoticed.

Maximising Impact: Unveiling Meta's Advantage+ Catalogue Ad Innovations

Basic-Fit is a fitness brand with over 1100+ gym locations across 5 European countries. Basic-Fit had already seen great success using Cape to create personalised display and social ads for all their different gyms. However, their next goal is to advertise to potential customers for each unique gym location, without excessive manual labor taking up time and valuable resources.

Basic-Fit delivers localised and targeted campaigns across Europe with one spreadsheet

KLM currently operates flights to over 150 destinations worldwide, via a vast network of 92 European cities and 70 intercontinental destinations. 

With so many destinations to promote, they faced the challenge of tailoring global campaigns to local markets, which proved to be time-consuming and costly. Additionally, the dynamic nature of customer booking behaviour added complexity to their promotional efforts.

KLM streamlines global campaign creation and distribution of 1000+ campaigns every year

Explore how Air France optimizes global marketing efforts with Cape, automating campaign localization across 90 markets and crafting impactful email campaigns. 

Air France Streamlines Global Marketing with Automated Campaign Localisation and Email Solutions

With this set-up, Air France is able to effortlessly create, scale and deliver all-round campaigns across all 90 markets. The process isn’t just more efficient and cost-saving, it has also got much more effective. Most decisions are steered by the global branding team and they can immediately create and distribute all creatives with the right specs, aligning with the global strategy, brand identity, and content compliances.

Working with Cape has also impacted their operational processes greatly so they can now focus on improved test & learn processes through faster turnaround time, flexibility and no costs included.

Cape offers a global asset library linked to automatic translation and distribution for local teams or agencies. Air France effortlessly adds new social and email formats, ensuring all assets meet ad specs globally. The global team invests in templates, covering licensing costs, enabling smaller markets to use them at no extra expense.

Cape's email solution features a user-friendly interface, no coding needed. Air France can now send personalised emails that contain the latest deals and pricing per location. Custom building blocks allow image uploads, dropdowns, and feed integrations for automated pricing and offers. And, they can now set up landing pages in-tool so everyone gets to the right website destination.

Air France

Different markets ask for different campaign needs: from different languages to local holidays or festivities, tones of voice, and brand identities. KLM advertises in 67 markets across the globe, in 12 languages and launches thousands of campaigns every year. Not to mention that all those ads have to be adapted to every format, channel and audience… 

On top of that, the customer booking behaviour can be very erratic due to promotional actions of competition, events, or the weather. Both prices and availability are constantly changing in response to these differences to find the perfect balance between yield and bookings to optimise revenues. 
How can KLM make sure that their product offer, pricing, and campaign pressure is always on point?

In the modern workplace, collaboration is key. Many companies fail to tap into the expertise of their different teams, even when they share a workspace. It's time to prioritise cross-functional team collaboration.

The Power of Smart Cross-Functional team Collaboration: Driving Efficiency and Innovation in Today's Companies

ERA Belgium, a major player in Europe's growing real estate sector, targets local buyers and sellers with hyperlocal ads using zip code locations. With a fully automated creation and publication process they can ensure a fast and hyperlocal campaign approach to show homes within specific neighbourhoods. 

ERA uses hyperlocal and fully automated ads to capture supply and demand

Discover how KLM leverages automation to streamline global campaign creation, managing over 1000 campaigns annually across 67 markets and 167 destinations.

KLM Optimizes Global Campaign Creation for 1000+ Campaigns Annually

As a result, KLM effortlessly creates, scales, and publishes thousands of campaigns annually for 167 destinations across 67 markets. The streamlined workflow facilitates decision-making by the global branding team while involving stakeholders when necessary. KLM maintains compliance with the global strategy, brand identity, and content standards thanks to Cape's automated campaign creation and distribution. KLM can also automate tailored campaigns using data feeds, such as live demand data, discounts, and competitive pricing. Their operational processes have greatly improved, including faster turnaround times, enhanced flexibility, and cost savings through an improved test and learn process. 

KLM now benefits from a user-friendly interface, where all internal and external stakeholders can work together smoothly. This includes a campaign library and a scalable feed-based setup for ads and email campaigns.

Local teams can access ready-to-use ads from the campaign library, adapting them to meet local needs while maintaining brand identity. Cape's input validation functionalities allow for quick and seamless adjustments for the product, destination or offer they want to promote.

With localised feed-data, KLM achieves even faster automated concept creation and publication. Local markets only need to review assets for final approval before publication as disclaimers, pricing, destinations, and visuals are automatically integrated. 

Creating marketing assets was a labor-intensive process involving multiple departments. The design team manually built HTML5 banners, which were then transferred via Wetransfer and categorised without automation. Each campaign had to be tailored for three stages—awareness, activation, and retention—and localised for each market and language. This manual process was time-consuming and inefficient, making it difficult to adapt quickly to changes.

As a seasoned digital media professional who's navigated through the complex online advertising world, Yannick witnessed firsthand the challenges and successes that come with crafting impactful campaigns in a fast-paced environment. We caught up with Yannick to explore what it's like working in an industry where technology, data, and understanding your audience are all intertwined. 


Efficiency in Digital Advertising: A Conversation with Yannick Kant

The landscape of marketing is undergoing a seismic shift, with challenges pressing in from all sides. Efficiency is non-negotiable, as campaigns demand quicker turnaround times, personalised content, and all this within the constraints of a tight budget. On the flip side, the success of any campaign hinges on the quality of its creative, regardless of industry or type.

Revolutionising Marketing: Unleashing the Power of Cape's Creative Automation

Wehkamp, the largest online department store in the Netherlands, opted for feed-based automation to get a better grip on their weekly renewed campaigns. However, they still wanted to remain full creative freedom over the outcome of their ads. With Cape they were able to hit the sweet spot between feed-based campaigning and pixel-perfect lifestyle imagery for all their ads!

Wehkamp manages 38 campaigns with a feed-based campaign setup and customises social, display, and video ads post-production

Learn how Just Eat Takeaway.com uses Cape’s automation to speed up global campaign creation from two weeks to 20 minutes, enhancing efficiency and performance.

Just Eat Takeaway.com Accelerates Global Campaigns with Cape's Automation

Just Eat Takeaway.com now creates and publishes campaigns in just 20 minutes, compared to the previous two-week timeline. The design team focuses more on creativity and strategy, significantly reducing the time spent on operational tasks. The marketing team has more time to optimise campaigns, leading to better performance and engagement. Additionally, budget efficiency has improved, as the team can now produce multiple asset sets at a fraction of the previous cost, allowing for more detailed and strategic campaign planning.

Just Eat Takeaway.com implemented Cape to streamline their creative and publishing processes. Cape translated their brand guide into templates for all online channels, allowing the team to quickly generate and deploy assets across various digital platforms like Google Campaign Manager, Google DV360, and Meta. This automation reduced repetitive tasks and enabled rapid campaign launches.

Just Eat Takeaway.com

Feed-based creative production is ideal for fast campaigning, but it can lead to issues with various formats and backgrounds from a single Excel line. For instance, overly long words for mobile formats, mismatched CTA button colors, or awkwardly cropped images can create undesirable outcomes, limiting creative freedom. This is challenging for Wehkamp, the largest online department store in the Netherlands, which relies on feed-based solutions to manage its extensive inventory.

Wehkamp wants to use this feed to create hundreds of personalised ads, while still having full creative freedom. In addition, Wehkamp wants to be in full control of the entire campaign setup, so integrations with their desired platforms are a must.

The convenience of online shopping led to an increase in e-commerce sales, and global e-commerce sales are estimated to reach almost a quarter of all retail sales in 2025. However, there are some challenges accompanying this growth. Let's dive into our top 5 tips.

Unleash the Potential of Your Online Retail Strategy with These 5 Must-Know Tips

Read in this article on Emerce on why and how you should start with a retail media approach for your website

How to Jumpstart Your Retail Media Strategy

By using the power of data-driven personalisation, DPAs offer businesses a unique opportunity to engage with their target audience in a more personalised and relevant manner. In this blog, we'll explore what Dynamic Product Ads are, how they work, and the remarkable benefits and challenges they bring to the table. 

Dynamic Product Ads: What, Why and How?

LiveWall & Cape have been challenged by Solis & our partner in crime, Emakina, to provide creative direction and high-quality production for a large amount of (online) & social content campaigns. The goal: increase the brand proposition and conversion of Solis their kitchen appliances.

Solis increases brand & product awareness throughout Europe by launching "So simple. So Solis." online & social campaigns

Discover how Wehkamp, the largest online department store in the Netherlands, uses Cape's feed-based creative automation to manage 38 weekly campaigns, maintaining full creative freedom across social, display, and video ads.

Wehkamp Streamlines 38 Campaigns with Cape's Feed-Based Creative Automation

With 38 campaigns that are renewed every week, Wehkamp now benefits from feed-based campaigning with pixel-perfect lifestyle imagery ads for all display, social, and video formats. Every element in the template can be edited separately after they are created with the feed, allowing Wehkamp full creative freedom of their ad variations. When the creative process is finished, products are automatically linked to the designated ads and then published into existing campaigns in Wehkamp’s ad platforms!

Feed-based creation and publication remove the repetitive and time-consuming workload of setting up ads per product manually and linking these to the designated target audience. A rich content feed generates hundreds of personalised ads that can be previewed in seconds. Wehkamp can easily edit the feed-produced ads in real-time with a live preview - even videos! Wehkamp also automated their publication process, so they can automatically publish as HTML5 to CM360- or as MP4/JPEG to MFB and other desired social platforms.

Wehkamp

Basic-Fit wants on-brand ads that could be tailored to each individual gym location, so they need a solution that accounts for things like club-specific offers, maximum club enrolment reached, or enable extra focus to either a new club or garner a members boost at an existing club. This means they need an easy way to pause or edit a unique gym's ad campaign with minimal hassle. With so many locations in Europe, they turned to Cape to manage these dynamic creatives in a scalable set-up.

Join as at Emerce DML Amsterdam, DDMA creative mixer in Amsterdam and DMWF Global in London!

Celebrate Innovation and Collaboration with Us at Upcoming Industry Events!

Optimising and improving your ads can feel like a never-ending journey.  What creative elements will boost your campaign performance and what features should you pay extra attention to?

A Picture's Worth a Thousand Clicks: How to Use Visual Analysis for Better Campaigns

Different markets ask for different campaign needs, so scaling high-quality local ad campaigns can be difficult and time-consuming. Read more about how Cape makes your campaigns ready for take-off in no time.

Three Ways to Manage Global Campaigns with Local Agility

Basic-Fit leads in five markets with 2.25 million members across Europe, making fitness affordable and accessible. Achieving this scale requires the efficient creation of marketing assets, a task they manage with Cape's ad tech and automation tools.

Basic-Fit revolutionises fitness marketing with automation

Discover how Basic-Fit optimizes gym marketing across Europe using automated, location-based targeting. With Cape's solution, they effortlessly manage personalized ads for each gym location.

Basic-Fit Enhances Localised Campaigns Across Europe with Automated Targeting

Basic-Fit now automatically manages its video ads throughout Europe with a feed-based and scalable setup. With ads that are targeted within a radius (1 - 10 km) around nearby clubs, the target audiences always receive relevant ads from the closest club to them. Cape's automatic campaign management ensures that all pre-rendered ads go to Meta Ads - where budgeting is automatic and hyperlocal. Basic-Fit can now enjoy the fruits of localised and targeted marketing to prospects within minutes, amping up their campaigns and reaping the rewards.

With a single spreadsheet that contains information such as individual club locations, special offers, and language variations of the correct copy, Basic-Fit can use this spreadsheet to automatically manage full creative production, ad serving, campaign management, and targeting of locations in 5 different countries.

The Google spreadsheet connects to a Cape ad template and to all Basic-Fit accounts, meaning their scaling problem is resolved, and now they can publish to all media channels in one simple click! If the spreadsheet is updated for whatever reason, that change is automatically transferred over to their campaign as well. Changes are required to be inputted only once, in one singular destination, and Cape takes care of the rest.

Basic-Fit 2

Vandebron offers very local renewable energy and wants to target their audience as close to the source as possible. To launch a campaign that meets those demands, Vandebron needed to figure out how to:

- Market for local renewable energy in each specific local region
- Target the right local audience (i.e. a citizen from Amsterdam, on a trip to Rotterdam, should still get the Amsterdam ad)
- Show the right images, information, and variables to every specific customer.

Vandebron had a complicated case with many variables, such as: location, weather, availability and kinds of energy suppliers. Their question was: how can we market the correct specific data to the right target audience, in different kinds of hyper local ads?

Vandebron, the biggest Dutch energy provider that solely sources energy made in The Netherlands, brings the supply and demand of local renewable energy together and offers innovative solutions that allow clients to use energy in a smarter way. They want to target their audience as close to the source as possible with hyperlocalised creatives and targeting. 

Vandebron manages hyperlocal campaigns of green energy solutions to the right service area

Marketers who depend on cookie data for their advertising thus need to change their ways and advertisers need to think about other (re)targeting tactics.

How to Rule in the Cookieless Era with Cape

Why should you add another ad tech platform to your current stack and how Cape adds to your current ad-servers and DSPs.

How Cape Powers Your Ad Tech Stack

Essent started using Cape for their new feed-based campaign. In order to promote their green energy services, Essent needs highly relevant ads that appeal to their target audience. What is more transparent than showing realtime earnings based on the actual weather forecast of your location?

Essent revolutionises advertising with real-time weather-based campaigns

Discover how Vandebron leverages Cape to manage hyperlocal green energy campaigns, targeting specific regions with tailored creatives based on location, weather, and energy availability. 

Vandebron Optimizes Hyperlocal Green Energy Campaigns with Automated Targeting

With this setup, Vandebron can effortlessly create, scale and deliver their hyper-local campaigns across different channels. Google studio can work with hundreds of locations and create smarter ads where the location is only connected to the ad at the time of serving, followed by images and numbers.

When it's windy in Utrecht, the background changes into a windmill, and when it's sunny, it changes into solar panels. When the renewable energy sources increase or decrease, this is updated automatically as well. The options are endless! With Cape, Vandebron can manage all variables themselves which enables more flexibility and freedom in their designs, and much more relevant ads.

With Cape, Vandebron can create templates compatible for Google Studio, so that they are in control of their own creatives. The template only has to be set up once, so they don't have to modify it any more after this. One-off shells are set up by Cape, so afterwards, Vandebron only has to manage the data in the feeds. The ads will automatically take the data from the feed and push or pause the ads depending on the location, weather and availability of the energy suppliers. The moment a customer sees the ad, Google Studio picks the feed that applies to that customer in their location and fills out which variables they get to see.

Vandebron

To empower local marketing teams, ensuring campaign consistency while accommodating local nuances is vital. The KNVB, with nearly 800 clubs nationwide, faces the challenge of maintaining brand identity while allowing clubs to personalise campaigns. Many lack the expertise or resources to create effective campaigns independently. Manual recreation of central concepts is inefficient and often ineffective. KNVB seeks strategies that blend national vision with local relevance. Central campaign concepts must resonate locally to engage young football enthusiasts effectively. All clubs should easily customise campaigns with accurate branding and information, simplifying the process for even inexperienced users.

KNVB, the football association of the Netherlands, wants football to be accessible and fun for everyone. Football clubs are always looking for young new members, so how better to do this than with a cool campaign in collaboration with local clubs. What we need: a great concept, an intuitive way to localise campaigns and a central hub all clubs can access.

KNVB empowers the local marketing of hundreds of football clubs nationwide

In-housing is an emerging trend for many companies. But what parts of your campaigning should you move in-house and what exactly should be handled by the experts?

Maximising Digital Marketing Efficiency: In-House Edition

Marketers nowadays have more platforms available than ever before to target their customers, test creative strategies, and optimise campaigns. These new opportunities can boost performance but also bring along some challenges. To keep up with the market's pace, businesses need to deliver an exponential amount of content, which is impossible when done manually.

Campaign Automation: Faster, Better, Easier

Learn how KNVB uses Cape's automated campaign solutions to empower local marketing teams across 800 football clubs, ensuring brand consistency and local relevance.

KNVB Empowers 800 Football Clubs with Cape's Localized Campaign Automation

KNVB now connects hundreds of football clubs across the Netherlands to pre-set campaign templates. What starts as a single campaign concept, can now result in 800 different campaigns. No more stressed campaign managers that need to localise hundreds of campaigns, or send countless emails back and forth. Just one interface to rule them all.

Get your campaigns localised and super relevant in a heartbeat, and empower your local establishments. With Cape, KNVB got the best of both worlds: the creation of central campaign concepts and the personalisation by local clubs. Create great brand or campaign moments without losing the local touch. Localisation creates high relevance for the target audience, which results in better engagement!

With Cape, KNVB created an online environment that all participating clubs can access. Each club has its own sub user account with the according templates for their creatives that always align with the brand identity. The input validation functionality ensures that the local marketing teams can only change those elements of the campaign that are essential for the local touch. With the invitation for the environment comes an instruction video to ensure everyone can start without too much effort. And with integrated chat modules, for when sub users need a second pair of eyes to look along.

KNVB

Before using Cape, the main challenge faced by Libéma was the time-consuming process of creating image, video, and display banners for their different locations. This involved ping-ponging back and forth between all the teams to adjust, fine-tune, and approve the ads. This process, taking 4-10 hours per banner set, became a bottleneck in the campaign process, leading to delays and inefficiencies. Since each of Libéma’s locations has its own brand guide, manually creating these ads was even more time-consuming and error-prone.

Creating digital ads that match your company’s brand guide is crucial for maintaining consistency and building trust with customers. Here are 5 steps to help create digital ads that match your brand and ensure you stay consistent.

Mastering Brand Consistency: 5 Steps to Boost Your Digital Ads

At Cape, innovation is of paramount importance and we believe that AI can also offer great opportunities for creative digital campaigns. We’re excited to announce that the Cape tool just got richer for a whole set of powerful creative features.

The AI Advantage: How We're Leveraging Cutting-Edge Technology at Cape

Discover how Libéma, one of the largest leisure concerns in the Netherlands, uses Cape’s automation to streamline ad creation for multiple brands and locations, reducing ad production time from hours to minutes.

Libéma Boosts Ad Creation Efficiency for Multiple Brands with Cape's Automation

With this setup, Libéma can effortlessly create, scale and deliver their campaigns for different channels and locations, while always staying on-brand. Their optimised asset creation significantly reduced time to market with slashed banner animation time from 4-10 hours to 15-30 minutes. These improvements give them more time for optimisation, testing, and learning. Additionally, preview links of banner sets can now be sent to brand leads, streamlining feedback without the need to download zip files, reducing errors, and improving the feedback process. The new templates have alleviated the heavy burden on creative teams, allowing more time for optimisation, testing, and learning.

Cape’s advanced templating system enables seamless display, social, and video ad creation that aligns with all their locations’ brand guidelines. From amusement parks to event venues, they all have a different brand guide. After easily creating a template by themselves, they can reuse it countless times for each location and adapt the content as needed. Libéma can now effortlessly make adjustments and coordinate within a single environment for all their locations. 

Libéma

Migros wanted to enhance its 'Hits of the Week' initiative by increasing the volume of their video ads production without compromising on quality or brand identity.

If Migros were to follow the standard procedure, when they updated the product information in their ads, the learning phase of the algorithms in the various ad platforms would be triggered every time the ads were published.

This would create massive delays in getting the campaigns live and compromise the effectiveness of the advertising investment.

Discover how Migros uses Cape’s automation to generate multi-language video ads with real-time pricing updates, enhancing weekly promotions and maximizing impact across multiple platforms.

Migros Automates Multi-Language Video Ads with Real-Time Pricing Updates

Migros is now able to render 32 videos weekly for every new “Hits of the Week” with minimal effort.

The versatile video formats, including 9x16, 1x1 and 16x9, allowed Migros to deploy content across multiple platforms, maximising visibility and impact. Migros can now automatically update video assets and push them to existing ad campaigns in channels like Meta Ads Manager, Google CM360 and YouTube.

Swapping the assets can always be done without triggering the learning phase of these platforms’ algorithms, thus ensuring a smooth and efficient publishing process with no delays. 

Migros partnered with Cape to revolutionise the way it presented its weekly offers to overcome these challenges. Cape's dynamic video generation capabilities became the core of this collaboration. The videos are constantly updated and published to their environment as soon as the data is updated in the feed.

This means that every ad that Migros pushes will always have the correct information, and any changes in the assets will not cause delays in the publishing process. Additionally, thanks to Cape’s automatic translation features, these videos can be made available to Switzerland's diverse audience, seamlessly integrating multiple languages into the promotional content.

Migros

Proximus manages complex Always On campaigns across various channels, necessitating frequent updates to creatives and targeting parameters. Each update may involve up to 10 product offers spanning 2 languages, 2 channels, and 10 ad formats, each tailored to specific audience segments in the DSP. While this approach ensures timely and relevant messaging, it also entails significant repetitive work. Proximus seeks to streamline its display, social, and online video advertising processes to accelerate campaign deployment. 

They aim to automate creative production and campaign execution while retaining control for final adjustments, ensuring error-free, on-brand ads seamlessly integrated with Google Marketing Platform and Meta for Business.

Proximus, Belgium's largest provider for TV, Internet, and mobile phones, frequently updates its always-on campaigns. Tailoring both their message and product offering to a granular audience setup is key here. So, how do they set this up quickly and scalable?

Proximus increases relevancy and accelerates campaign creation with real-time feeds

Does your product relevancy change as quickly as the weather or with every “TikTok made me buy it” video? Is your end of year campaign pressure already giving you a headache in August? Do you want to create audience-based ads at scale? Or do you want media buying processes to be as dynamic as your pricing? 

Feed-Based Campaigning: The Secret to Boosting Your Performance

KPN serves millions of customers across the Netherlands, offering a comprehensive range of communication and digital services, including fixed and mobile telephony, internet, and TV. They collaborate with two agencies, and Cape as their innovation partner, to effectively scale campaigns for all their solutions.

KPN achieves successful collaboration with creative and media agencies

Discover how Proximus uses Cape’s real-time feed automation to boost campaign relevance and accelerate ad creation, integrating seamlessly with Google and Meta platforms.

Proximus Boosts Campaign Relevance and Speed with Cape's Real-Time Feed Automation

For Proximus, Cape has provided a solution in which their campaigns are manageable from a single platform, with automated campaign creation in CM360, DV360, and Meta Ads Manager. Campaign updates can be planned and published with a single click, while the creative team has gained the freedom to design and tailor each ad manually with full control, based on our elaborate and template-based creative builder.

With creative ánd campaign automation, Proximus has reduced production costs of their creatives as well as replaced hours dedicated to repetitive tasks with quality work. The dynamic ads now connect to a content source feed, so when they select a product for their ads, the price or promotion and other product specs are automatically rendered. An integrated product selector ensures that this is a clear and easy process. With feeds that are updated every day, the ads only show in-stock products and up-to-date pricing.

Proximus

With new releases every week that each come with their own announcement, Streamz has to create and deliver an insane amount of content across multiple channels.

As Streamz has different branding types for their owned series, movies, premium features and imported shows (e.g. HBO), the entire process of getting all visual specs right for every format was practically impossible without the right ad tech.

Streamz is a Belgian video streaming service with premium content from HBO and exclusive titles only available on Streamz.

To show off everything they offer on their platform, Streamz wanted a scalable omnichannel approach for display, social and video. With Cape they can create weekly updated cross-channel campaigns with minimal effort.

Streamz weekly delivers premium content for different branding types in social, display and video formats

Attention to the marketers and designers in the streaming service industry! Read more about how campaign automation can make your life a whole lot easier. 

Campaign Automation 101: Streaming Services

We've officially launched an integration with Disney’s Real-time Ad Exchange (DRAX) via Google’s Display & Video 360. 

Unlocking New Possibilities: Elevate Your CTV Performance with Disney+

Learn how Streamz leverages Cape’s dynamic ad solutions to scale omnichannel campaigns, delivering premium content across social, display, and video formats with ease.

Streamz Scales Omnichannel Campaigns with Cape’s Dynamic Ad Solutions

Different channels with automated publishing

With this setup, Streamz is able to effortlessly create, scale and deliver an all-round campaign across different channels in a matter of hours instead of weeks. The Channable feed that they already had with information about the weekly top 10, or film/serie details, enriches their templates to create amazing campaigns. So: more agility in their campaigning and more time to focus on best practices!

This is where Cape comes into play!

Cape has enabled Streamz to deliver weekly campaigns with premium content for display, social and video. With dynamic templates and feed enrichment, they are now able to manage this for video ads on YouTube, ads in all social sizes for Instagram, and display ads in over 10 different formats.

Each of the various ad types can be automatically created with the correct product specs, brand trademarks and film data.

Streamz

KPN markets prominent brands like Samsung and Apple that require strict adherence to their brand identities. The diverse array of services and the strict advertising specifications result in highly specific ads, which are prone to errors and time-consuming when crafted manually.

Moreover, KPN aimed to regain transparency, control and establish shorter lead times. This proved to be complex due to numerous stakeholders, including creative Dentsu Achtung and media agency Greenhouse GroupM. Achtung is responsible creative development, while GroupM undertakes the task of translating these creatives into online versions for display and social ads. The previous workflow entailed multiple handovers before reaching the final outcome.

From now on you can use our After Effects plug-in for effortless creative versioning for video!

Introducing: After Effects Plugin

Personalized, interactive audio experiences that are catered to certain consumers and demographics can be made with dynamic audio in advertising. Let's explore the top 5 applications of dynamic audio in marketing.

Sounds Good: How to Harness the Power of Dynamic Audio in Your Advertising

Discover how KPN uses Cape’s automation to enhance collaboration with agencies, streamline ad creation, and maintain brand consistency across various campaigns.

KPN Enhances Agency Collaboration and Ad Efficiency with Cape’s Automation

This set-up empowers KPN to effortlessly generate, amplify, and deliver all-round campaigns while adhering to very particular ad and brand specifications. The automated workflow has minimised handovers and errors, allowing more time for optimisation, and fostering efficient collaboration among all stakeholders.

Greenhouse now independently crafts templates and swiftly incorporates KPN's feedback, resulting in rapid turnover times. As a result, the role at KPN has transformed from that of a designer to that of a project manager.

Cape offers a tailored environment for all KPN stakeholders, facilitating seamless creation, publishing and communication within a unified platform. KPN now uses Template Designer for all their creatives.

Greenhouse GroupM can autonomously create and customise templates across various channels and formats while KPN retains full transparency and control.

Template Designer ensures KPN's creative automation by adhering to brand guidelines and specific ad and brand specifications.

Creating video ads traditionally follows a linear storyline, but modern online cross-channel, multi-format campaigns demand innovative production methods. Solis faces this challenge as they launch across Europe, requiring ads in multiple languages. With goals focused on brand awareness and product conversion, Solis employs a Touch, Tell, Sell strategy to craft a cohesive customer journey. Balancing creativity with scalability poses a challenge—how can brand storytelling maintain relevance while being adaptable? LiveWall and Cape collaborate to dynamically blend video content,  creating tailored variations for diverse target audiences across digital touch points.

Are you tired of uninspiring and underperforming traditional brochure-style product ads? It's time to transform your creative processes with Cape!

Change Your Advertising Game with Cape: Unleashing the Power of Dynamic Creativity and Meta Recognition

Discover how Solis enhances brand visibility and product engagement across Europe with dynamic online and social campaigns. 

Solis Drives Brand and Product Visibility in Europe with 'So simple. So Solis.' Online & Social Campaigns

LiveWall combined their view of the creative production with the video automation of Cape to manage the creation and scaling, considering that Solis promotes 6 products, 3 phases (i.e. Touch, Tell, Sell), 4 variations per phase, ánd make these adaptable to 3 different ad formats. With the best of both LiveWall and Cape, Solis created relevant omnichannel video content that adapts to all online formats and possible variations. The So simple, So Solis campaign is the perfect example of the digital production way of thinking, where you can build a storyline from several separate assets and thus reduce production costs for creative agencies.

With so many specs in the creation process to consider; copy in 6 different languages that have to be shown at the right time, different frames per format, and making sure the storyline is clear for every variation; video automation is the perfect solution. With feed-based automation by Cape, LiveWall could translate its visionary for Solis into omnichannel content that is easily scaled to all online & social channels. This innovative form of creative production resulted in over 780 ad variations.

Solis

Essent promotes sustainable energy, particularly solar power, amid the rising importance of eco-friendly solutions. By highlighting specific locations and their relevant weather conditions, Essent assures customers of the sustainability and cost-effectiveness of solar energy. Leveraging feed-based ads tailored to clients' PR addresses eliminates the need for cookies. Essent requires these ads to be current, automated, and location-specific. Display variations include a leaderboard and skyscraper format, presenting interconnected ads on websites. The skyscraper features a thermometer displaying local temperature, while the leaderboard forecasts savings from solar energy over the next four days.

E-commerce has opened up new opportunities for businesses to reach more customers and expand into unlimited markets. New channels and innovations are introduced every year, providing many benefits to the (online) retail industry. However, this also comes with some challenges, such as channel cannibalisation and competition. 

Channel Cannibalisation: What Is It and How Can You Avoid It?

There has been a big focus on ad personalisation and DCO advertising; though, cookies and regulations make it increasingly difficult to actually launch those campaigns to the entire market. Is it worth focusing on DCO when it only accounts for 10% of your ad effectiveness? 

DCO in Decline: Is It Still Worth Implementing?

Discover how Essent utilizes Cape's feed-based technology to deliver dynamic ads that adjust with real-time weather forecasts, showcasing sustainable energy solutions like solar power across Europe.

Essent Revolutionizes Advertising with Real-Time Weather-Based Campaigns

Feed-based advertising can be a lot of work, especially when you are working with various feeds that need to be updated constantly, and so are your ads. Luckily, Essent now saves a lot of hassle with almost 400 feed-based creatives that are automatically updated everyday. An important result for display is that Essent now shows two different, but interconnected ads at once. Also, no need for multiple feeds to make things complicated, as they are both connected to the same feed that is updated daily. Essent shows that with a great idea, the proper contextual data input and automation, and a little help from Cape, you can be super relevant.

The connected weatherfeed API contains a list of cities with the accessory forecast for the upcoming days. This includes: the total of hours the sun is shining, and the minimum and maximum temperature, so you can calculate the average. Essent then calculates how much money their clients can save per day according to this forecast. The output feed is automatically refreshed every night, so the ads remain as up-to-date as possible, and can then be published to DV360 and/or Campaign Manager. Want to experiment with text or color variations? You can change these while the campaign is live, so you can track performance per variation.

Essent

Basic-Fit faced challenges in creating personalised marketing assets for diverse markets like France and the Netherlands. Outsourcing production led to inefficiencies and high costs, requiring extensive coordination. Display banner creation was particularly urgent, needing to be built and published swiftly with accurate settings.

With the rise of marketing technology, there is a common misconception that human creativity and ingenuity have become obsolete. Contrary to this belief, the market is undergoing a big transformation where automation and human ingenuity are merging into a powerful synergy. In this blog post, we will show you how the two can complement each other instead of compete against each other.

The Future of Creativity: How Automation Empowers Human Ingenuity

Learn how Basic-Fit uses Cape’s automation tools to revolutionize fitness marketing, creating personalized campaigns across multiple markets and channels with ease.

Basic-Fit Transforms Fitness Marketing with Cape's Automation Tools

Basic-Fit now runs up to 10 different campaign variants per market, distributed across multiple channels and phases (touch, tell, sell). They can update ad content and offers even mid-campaign, making ads more relevant and engaging. Personalising ads, such as adding local club locations or countdowns, is now a simple task. Most importantly, Basic-Fit has regained control over their marketing, significantly reducing reliance on external agencies and enhancing operational efficiency.

Basic-Fit can now create, produce, publish, and personalise display banners effortlessly. This tool integrates with Google CM360, DV360, and Meta for Business, enabling instant campaign launches. Additionally, they now rapidly produce social media assets, mostly videos, which are published live within minutes.

How our partners use Cape

0

%

3000

+

600

+

Ready to unleash your superpowers?

Let's chat and look for opportunities

Solutions

Other

Amsterdam

Tilburg

London

Sydney